In Kansas City, many of our seedling markets are grant-funded non-profits with tiny budgets. These markets create critical links in our food networks, serving food deserts while growing small businesses. Over time, as many organizers know, grantors lose interest, so markets must make the most of their marketing budget in these early years. With a well-implemented marketing plan, seedling markets will establish the strong customer base and community support that lead to a self-sustaining market.
In this article, we’ll outline some of the ways that you can make the most of a small marketing budget.
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