Most farmers’ markets face unique challenges compared to other retail locations. Markets are often only open for a few hours each week, and they share their address with the business that lets them set up in the parking lot. We have to be able to reach the customer who searches on their phone during brunch for the nearest farmers’ market and the customer who meticulously researches all of the available markets before choosing which one(s) to visit, and our virtual presence is critical to reaching these folks.
In this article, we’ll outline some of the most important ways to help you make sure customers can always search and find you.
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